Cassie came in at 400K followers with a hit content engine and no owned asset. As her social media growth partner, I ran daily short-form capture, editing, and publishing across Instagram and TikTok, coached her creative to voice and trend — and co-built DFY Reels, a social analytics SaaS, on top of the audience. She grew to 630K+ while DFY Reels turned that attention into an owned product.
Growth work and product work ran on the same loop — the content fed the audience, the audience fed the product, the product's data fed the content.
Shot, edited, and published her daily short-form across Instagram and TikTok — coastal lifestyle content, trend-fluent and on-voice.
Coached her creative alignment to brand voice and real-time platform trends — which formats to ride, which to skip.
Turned trend-spotting from instinct into process — pattern analysis across virality, formats, and performance.
Co-built a social analytics tool that measures trends, virality, and performance to scale organic reach — live, with paying users.
The product launch ran on the content engine — awareness sequences, activation posts, and conversion beats from day one.
The tool's own analytics fed back into her content strategy — a closed loop between what the data said and what we shipped.
Audience growth compounded while DFY Reels turned that attention into a live software product — proof that content can carry a product, not just a profile.
A DTC apparel brand built from zero to a 75K+ community — organic only, end-to-end.