Meagan came in at 110K followers with an audience that loved her — and content that wasn't carrying the business. As her social media growth partner, I made short-form the backbone of her marketing and sales: writing, shooting, and editing daily video, running the calendar, and coordinating the 13-person team around it. She left at 380K+ — with content sitting behind every launch and monetization moment.
End-to-end content ownership — so every follower gained had a system behind it, and every launch had content in front of it.
Wrote, shot, and edited her daily video for Instagram and TikTok — hooks, story beats, and formats aligned to her voice.
Built and ran the content calendar in ClickUp — briefs, deliverables, and a publishing rhythm that never broke.
Briefed deliverables, timelines, and platform requirements to a 13-person cross-functional team — the single point of contact between content and creative.
Monitored platform trends daily and adapted formats in real time — every wave ridden in her voice, not chased off-brand.
Planned and executed the content side of every product launch and major campaign — creative briefs, sequenced calendars, and day-of media execution.
Read the numbers weekly, doubled down on compounding formats, and killed what wasn't working — fast.
Audience growth is the visible result. Underneath it, the content engine sat behind every launch, campaign, and community moment the brand ran — consistent, on-voice, and always on time.
400K → 630K followers — and a SaaS product co-built on top of the audience.