Founder, CREATRX · Brand Strategy & Customer Acquisition · San Diego, CA

Brand Strategist & Director of Customer Acquisition

I'm Grant, founder of CREATRX — a consulting agency dedicated to growth partnerships that build product suites and customer acquisition channels for personal brands in social media, education, and AI. Brand strategy, owned-audience acquisition, launch campaigns, and the teams and products behind them.

San Diego, California
Social Media · Education · AI
View resume ↗
1M+
Followers Generated
50M+
Organic Views
$3M+
Revenue Driven
Grant Theriault portrait
The Numbers

Owned audiences that compound — into products and revenue.

0M+
Followers Generated & Managed
0M+
Organic Views Generated
$0M+
Revenue via Owned Audiences
0K+
Students & Users on Platforms Built
$0M
ARR Run Rate · Software Co-Founded
Selected Work

Growth partnerships. Real curves.

CREATRX engagements across personal brands in wellness, education, and AI — plus the DTC brand where the playbook started. Brand strategy, acquisition channels, product suites, and the growth behind each one.

01 2025 — Present

Incension · Brand + product strategy.

Growth partner · Brand & product strategy · Science × Spirituality

Generated 180K+ followers and 30M+ views from zero across Instagram, TikTok, and YouTube. Now leading brand and product strategy for a suite of coaching products at the intersection of science and spirituality — positioning, offer architecture, owned-audience funnels (email, community, webinar), and the acquisition channels that feed them.

Outcome180K+ followers generated · 30M+ views · coaching product suite in development.
InstagramYouTubeCoaching Products
Visit @grxnteverett
Audience Growth · From Zero0 → 180K
0180K+
Jan '25 Now
02 2023 — 2025

Meagan Hall · Brand, acquisition + education platform.

Growth partner · Brand strategy & customer acquisition · Wellness creator

Scaled Meagan from 110K to 380K+ followers (+245%) on Instagram. Built the brand strategy, established the customer acquisition channels, and managed every product launch campaign end-to-end. Ran a 13-person team of editors, designers, copywriters, and developers. Built a Learning Management and Education Platform with 2,000+ students, generating $2.78M+ in revenue through the owned audience.

Outcome110K → 380K+ followers · $2.78M+ revenue · 2,000+ student education platform.
InstagramEducation PlatformLaunch Campaigns
Read the case study @themeaganhall Creator Bot
Follower Growth · 2023–2025+245%
110K380K+
Q1 '23 '25
03 2024 — 2025

Cassie Schoonover · Audience + software company.

Growth partner · Brand strategy & product · SaaS co-founder

Grew Cassie from 400K to 630K+ followers (+57%) and turned the audience into a product business. Built DFY Reels, a software company and done-for-you content platform teaching 3,000+ users every month how to go viral on Instagram — scaled to a $1M ARR run rate.

Outcome400K → 630K+ followers · DFY Reels at $1M ARR run rate.
InstagramSaaSProduct Launch
Read the case study @cassie.schoonover DFY Reels App
Follower Growth · 2024–2025+57%
400K630K+
'24 '25
04 2020 — 2022

Better Daze Collective · End-to-end brand ops.

Founder & creative director · DTC apparel · Where the playbook started

Founded and creative-directed a DTC lifestyle apparel brand from concept to profitability. Wrote and directed all photography, video, and branding. Led organic social strategy across Instagram and TikTok — grew the brand to 75K+ on TikTok. Ran launch campaigns end-to-end and built an influencer gifting and creator collaboration program — no paid spend, ever.

Outcome0 → $500K+ revenue · 75K+ community · organic only.
InstagramTikTokDTC Apparel
Read the case study
Revenue Growth · 2020–2022$0 → $500K
$0$500K+
2020 2022
Built & Co-Founded

Products I've co-founded, built, managed, and scaled.

Education Platform · Co-Founder

Socially

A Learning Management System and Education Platform with 2,500+ users learning social media — curriculum, community, and the acquisition funnel that fills it.

2,500+Users
Software & DFY Content Platform · Co-Founder

DFY Reels

A software business and done-for-you content platform curating viral content for 3,500+ users per month — scaled to a $1M ARR run rate.

3,500+Users / Month
The Full Picture

The whole story, one page.

Everything above — the partnerships, the products, the numbers — condensed into one page for hiring teams and prospective partners.

View my resume → Get in touch
How I Work · The Growth Flywheel

Brand to audience to product to revenue.

Positioning shapes the brand, the brand earns the audience, the audience converts through owned channels into products — and product revenue funds the next stage of growth. Every engagement runs on this wheel.

Owned Growth Compounds 01 Position 02 Acquire 03 Convert 04 Launch 05 Scale
01

Position the brand

Brand StrategyPositioning & MessagingOffer ArchitectureMarket & Cultural Insight
02

Acquire the audience

Customer AcquisitionOrganic Social GrowthShort-Form Video StrategyInstagram · TikTok · YouTube
03

Convert through owned channels

Email & CommunityFunnels & WebinarsLead MagnetsConversion Copy
04

Launch the product suite

Product StrategyLaunch CampaignsEducation Platforms & LMSSaaS & SoftwareCoaching Offers
05

Scale the system

Team Leadership (13+)Analytics & AttributionRevenue OperationsGrowth Partnerships
Let's Talk

Let's build a brand that owns its audience.

Open to senior brand strategy and customer acquisition leadership roles, and to select growth partnerships through CREATRX for personal brands in social media, education, and AI. Based in San Diego — open to travel.

granttheriault@gmail.com →
Email
granttheriault@gmail.com
Phone
(858) 605-8280
Location
San Diego, CA
Follow the Work
@grxnteverett